The committee you tasked with finding the right cause for your business has finished its discovery process — and your team finally has a fundraising purpose. High five! Now it’s time to set some goals and activities to help further your company’s mission of helping others.
An essential part of a company’s business strategy is determining how it will give back to the community. Corporate philanthropy helps foster employee engagement, builds trust with consumers and generates value for the business.
But how do you choose the cause your business should support? It is not a decision to be taken lightly. Take the time to assess what causes make the most sense for your business through an informed discovery process.