Fundraising In The Holiday Season

It can be very difficult to raise money through donations during a time of the year when everyone seems to be strapped for cash, but never fear!  Remember these few tips, and you will have no trouble with your next holiday season fundraising project.

Enlist Friends and Family

Sure, they may not be paid to do this, but your friends and family can always be a valuable asset in spreading the word about your project or organization.  When you feel like you are not able to reach enough people on your own, ask those who are closest to you if they wouldn’t mind telling others about what it is you do, and why donations are so necessary at this time of the year.  Chances are, someone you know will know someone who can pitch in.  Never underestimate the power of word of mouth!  Especially now in our technologically advanced times, it is even easier for you to reach friends through social media who can then reach their friends—and so on.  Networking has never been so stress-free!

Stay on Task Everywhere

Going grocery shopping?  Consider taking along some pamphlets to hand out while you’re standing in the long checkout lines that seem to pop up during the holiday season.  Eating lunch out somewhere?  Leave a card or a small leaflet along with your tip for the wait staff or owners to peruse.  Sending holiday cards to your friends and family?  Don’t forget to mention how great things have gone with your organization this year.  No matter where you go, you can find an opportunity for spreading the goal of your non-profit organization or project, and you may potentially make donating contacts just about anywhere!  Remember to follow rules and laws when you do this, however, as asking for donations may be considered soliciting depending on the way you approach the task.

Bank on Charitable Sentiments

During the holidays, people may have tighter budgets than they usually do, but they also tend to feel more generous.  There is nothing wrong with cashing in on the sentimentality of good people at the holidays.  Share some stories from your clients or those you have helped (and remember to get permission to use names or likenesses!), and you are sure to see an increase in donations.  Tugging on the heartstrings is always a good way to gather new donations for your cause.  You can also reconnect at this time of year with those who have donated in the past, in the hopes that the spirit of the season might inspire them to give even more this time around!

Although it may seem like a daunting task to convince people to donate to your cause during the tumultuous holiday season, following these few tips will help you stay on top of your donation quotas with ease.  Don’t be afraid to ask for help, talk with strangers you meet during your day, and play to the sentimentalities of new and recurring donors as well.  Good luck with your fundraising endeavors, and happy holidays!