Your brand is more than just your company’s logo. Your brand is what other people say about you when you aren’t in the room (thank you, Amazon CEO Jeff Bezos).
Every interaction a customer has with your company needs to leave a good first impression, because if it doesn’t, the customer is likely to share their bad impression with others. In fact, one study showed 75% of customers interviewed indicated they would share a negative experience with their friends and colleagues.
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